Fri Feb 8 08:41:11 2008 Pacific Time

      W.K. Kellogg Foundation Report Offers New Solutions to School Readiness Challenge; Tangible Steps Toward Tomorrow Focuses on Parents, Teachers and Schools

       BATTLE CREEK, Mich., Feb. 8 (AScribe Newswire) -- Seeking a fresh approach and "out-of-the-box" ideas on school readiness, the W.K. Kellogg Foundation (WKKF) created a unique partnership. They engaged the brainpower of the design firm IDEO (http://www.ideo.com) to help them navigate a complex challenge: envision tangible steps toward transforming early education to ensure success for the next generation.

       Ranked by global business leaders as one of the world's most innovative companies, IDEO approaches its work with the end user in mind. In turn, the IDEO team immersed itself in the world of early childhood education, conducting observations in classrooms and the homes of parents as well as connecting to experts within and outside of the WKKF network. They also drew on the ideas and extensive expertise of the directors involved in WKKF's SPARK (http://www.wkkf.org/spark) initiative. SPARK is designed to unite communities so that all children can be successful before and after they enter school.

       The result is a set of solutions outlined in a new publication titled, Tangible Steps Toward Tomorrow; New Designs for Early Education, Ages 0-8. "The solutions focus around three areas: parents, teachers and schools. The rationale for this is that these are the three major influences on the child's education, and that they are also discrete and observable groupings, as opposed to broader social or political issues," the report reads.

       If you would like to receive a free, printed version of the publication, go to: http://www.ccmc.org/spark/tangiblesteps.html . The report also is available on the W.K. Kellogg Foundation's Web site (http://www.wkkf.org/default.aspx?tabid=75&CID=168&NID=61&LanguageID=0) in formats optimized to print or view online.

       The W.K. Kellogg Foundation (http://www.wkkf.org) has been dedicated to improving education for our nation's children since 1930.

       The Communications Consortium Media Center (http://www.ccmc.org) is a resource organization for the W.K. Kellogg Foundation's SPARK initiative.

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       CONTACT: Laura Rogers, 202-326-8705, lrogers@ccmc.org

      Media Contact: See above.


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